Overcoming the COVID Hangover: Private Equity’s Struggles and Strategies for Success

The aftermath of the COVID-19 pandemic has left a lasting impact on the private equity (PE) landscape, one that many firms are still grappling with. As we continue to navigate this post-pandemic world, it’s becoming clear that the effects of the “COVID hangover” are more profound than initially anticipated. Many PE firms find themselves in a difficult position, with portfolio companies (portcos) that have contracted or stagnated, making it challenging to package them for monetization and exit. This article delves into these struggles, explores the importance of expert advisors in turning the tide, and provides insights into how firms can overcome these challenges.

The COVID Hangover: A Harsh Reality Check

The COVID-19 pandemic disrupted global economies, and its effects are still reverberating through the private equity sector. During the height of the pandemic, many portfolio companies faced significant operational challenges, including supply chain disruptions, reduced consumer demand, and workforce limitations. While some industries experienced a rapid rebound, others struggled to regain their footing. For many PE firms, the last two years have felt like running in place—or worse, moving backward.

This stagnation has led to a disconnect between the original investment theses and the current realities of portfolio companies. When these investments were made, firms had high expectations for growth and profitability. However, the pandemic derailed many of these plans, leaving PE firms with portfolio companies that are not where they were anticipated to be in terms of performance and market position.

A report by Deloitte highlights the difficulties that PE firms face in realizing value from their investments in the post-pandemic era. The report notes that many portfolio companies have not only failed to meet growth targets but have also seen their valuations decline due to the lingering effects of the pandemic.

The Struggle to Package and Monetize Portcos

The challenge of packaging portfolio companies for exit is one that many PE firms are now acutely aware of. The traditional exit strategies—whether through an initial public offering (IPO), sale to a strategic buyer, or secondary buyout—are proving more difficult to execute. Investors are scrutinizing historical financial performance, and the “COVID bump” is making it hard to get a clear picture of where these companies truly stand today.

For example, a study by The Wall Street Journal reveals that many potential buyers are hesitant to pay top dollar for companies that experienced a temporary boost in revenues during the pandemic, fearing that these numbers may not be sustainable in the long term. Conversely, companies that struggled during the pandemic may still be recovering, making it difficult to present a compelling case for their future growth.

This uncertainty has made it challenging for PE firms to achieve their desired exit multiples, and in some cases, firms are holding onto investments longer than planned, waiting for a more favorable market environment. However, this delay can be costly, both in terms of opportunity cost and the ongoing need to support underperforming portfolio companies.

The Importance of Expert Advisors

In this challenging environment, the role of expert advisors has never been more critical. PE firms that are struggling to package and monetize their portfolio companies need to leverage the expertise of advisors who can help identify strengths, fix weaknesses, and craft a winning message for potential buyers.

One of the key areas where expert advisors can add value is in the assessment and presentation of financial performance. According to a report by CFO.com, it’s essential to adjust historical financial data to provide a more accurate picture of a company’s current and future performance, stripping out the noise created by the pandemic. This process often involves normalizing earnings, adjusting for non-recurring expenses, and providing a clear narrative around the company’s recovery and growth prospects.

In addition to financial performance, expert advisors can help portfolio companies address operational inefficiencies, strengthen management teams, and enhance governance practices. These improvements can make a significant difference in how a company is perceived by potential buyers and can ultimately lead to a more successful exit.

Furthermore, advisors can play a crucial role in crafting a compelling exit narrative. This involves not only highlighting the company’s strengths but also addressing any concerns that potential buyers may have. By providing a clear and honest assessment of the company’s current position and future prospects, PE firms can build trust with buyers and increase the likelihood of a successful exit.

Overcoming the COVID Bump: A Case Study Approach

At our firm, we have seen firsthand how the COVID bump has created challenges for both investors and portfolio companies. Many investors are finding it difficult to get over the hump in historical financial performance and understand where companies are truly performing today. This disconnect can lead to misaligned expectations between sellers and buyers, further complicating the exit process.

To overcome this challenge, we have worked closely with our clients to conduct in-depth financial analyses that provide a clearer picture of a company’s performance. This involves not only looking at traditional financial metrics but also considering other factors such as customer retention rates, changes in market share, and the impact of digital transformation initiatives. By taking a holistic approach, we can help our clients better understand the true value of their portfolio companies and position them for a successful exit.

For example, we recently worked with a portfolio company in the consumer goods sector that experienced a significant drop in sales during the pandemic. By conducting a thorough analysis of the company’s operations and market position, we were able to identify several areas for improvement, including supply chain optimization and product diversification. With these changes in place, we were able to package the company in a way that highlighted its potential for future growth, ultimately leading to a successful sale at a favorable multiple.

The Road Ahead: Strategies for Success

The COVID hangover is a reality that many PE firms will continue to face in the coming years. However, by taking proactive steps and leveraging the expertise of advisors, firms can overcome these challenges and achieve successful exits.

Here are a few strategies for success:

  1. Engage Expert Advisors Early: Don’t wait until the exit process is underway to engage advisors. Bringing in experts early can help identify potential issues and address them before they become deal-breakers.
  2. Normalize Financials: Work with financial experts to adjust historical performance data, providing a clearer picture of the company’s true financial health.
  3. Enhance Operational Efficiency: Identify and address operational inefficiencies that may be dragging down performance. This can involve everything from streamlining processes to investing in technology.
  4. Craft a Compelling Narrative: Develop a clear and honest exit narrative that highlights the company’s strengths and addresses any potential concerns from buyers.
  5. Be Patient: In a challenging market, it may be necessary to hold onto investments longer than planned. However, with the right strategy in place, firms can still achieve successful exits.

Conclusion: Turning the Tide

The post-pandemic world has created significant challenges for private equity firms, but it has also provided opportunities for those willing to adapt and innovate. By recognizing the impact of the COVID hangover and taking proactive steps to address it, PE firms can position their portfolio companies for successful exits, even in a challenging market.

Expert advisors play a critical role in this process, helping firms identify strengths, fix weaknesses, and package their companies in a way that resonates with potential buyers. With the right strategy and support, PE firms can turn the tide and achieve their desired outcomes.


References

  1. Deloitte. “Private Equity in the Post-Pandemic World: Challenges and Opportunities.” Deloitte Insights. Retrieved from https://www.deloitte.com.
  2. The Wall Street Journal. “Private Equity Struggles with Post-Pandemic Exits.” The Wall Street Journal. Retrieved from https://www.wsj.com.
  3. CFO.com. “Navigating the COVID Bump: Financial Strategies for Private Equity.” CFO.com. Retrieved from https://www.cfo.com.
  4. Bloomberg. “Private Equity’s COVID Hangover: A New Set of Challenges.” Bloomberg. Retrieved from https://www.bloomberg.com.